February 2, 2016

Firebrand unveils Eloquence on Demand™, a highly-efficient tool to meet the growing information needs of a complex marketplace

Eloquence on Demand

Firebrand Technologies, a pioneer in publishing technology services, today announced the launch of Eloquence on Demand™, which delivers print, ebook and audio metadata and digital content to the global supply chain. The tool represents the next generation of Eloquence, the book industry’s gold standard for more than 18 years, and gives publishers significantly enhanced control over their product information.

“Publishers are presented with increasingly sophisticated domestic and international opportunities,” says Doug Lessing, Firebrand’s President. “Eloquence on Demand has been engineered to efficiently enable these complex relationships and drive discoverability of books in the marketplace and profitability to the bottom line.”

Eloquence on Demand enables a publisher to release data and content to the marketplace on an hourly, daily or weekly basis and to tailor communications for specific partners, channels and audiences. The service communicates formatted bibliographic metadata for both ONIX 3.0 and 2.1, jacket images, eBooks and audio files to over 400 partners and online retailers including sister company NetGalley, as well as Amazon, Barnes & Noble, Baker & Taylor, Ingram, Bowker, Nielsen, Google, Apple, Kobo, Audible,, Gardners, Booktopia, and TitlePage.

In addition to on-demand metadata distribution, publishers can add Direct2Reader eCommerce services and automated EPUB quality checks through FlightDeck as integrated benefits of Eloquence on Demand.

Eloquence on Demand builds on a time-tested understanding of the nuances of metadata and content distribution to put information to work in the organization. Lessing continues, “Our service and commitment to educating publishers on best practices has long been a differentiator for Firebrand. We work closely with publishers to apply these standards through Eloquence on Demand to make sure that products appear in the right places throughout the world, at the right time, routinely.”

For more information about upgrade paths or getting started, visit the Firebrand website at

September 17, 2015

Firebrand and PubWest: Together Again!

Our own eBook guru, Joshua Talent, will be teaching two FREE webinars this September, one on Production and one on Quality Assurance. These webinars are the perfect opportunity for anyone involved in print and/or eBook creation, including designers, developers, and managers, to learn more about the latest techniques and best practices. See below for more information and registration links.

Production Workflows & Tools 

Modern print and eBook production techniques have been in constant flux for a long time, but the goal of a unified workflow is much closer and easier to attain than ever before. In this webinar, you will learn about the most common production workflows being used in trade publishing, as well as some that are not so common but very promising. You will also learn about the various tools that are available, the pros and cons of each, and some thoughts on getting them to work well together. This will be an intensive and informative training, and there will be ample time to bring out your own questions, thoughts, and ideas.

Sorry you missed it, but you can watch the webinar here or view the PDF!

Basics of eBook Quality Assurance

Every publisher wants to create amazing content, but eBook creation can make that challenge even more difficult than it needs to be. With the ever-growing list of devices, and the widely differing support for design and functionality on each one, knowing how to create high-quality ebooks and how to test them can be daunting. In this intensive webinar, you will learn how to perform a complete quality assurance test on your eBook files, including tools you can use, what devices you need to test on, ideas for creating good QA checklists, and more. Regardless of the process you use to create your eBooks, or the vendor who creates them for you, this workshop will teach you everything you need to know to ensure that your ebook files are the best in the industry.

Sorry you missed it, but you can watch the webinar here or view the PDF!

July 24, 2015

The Booksellers Association and NetGalley Announce New Initiative to Boost Book Discovery  

Read the press release here

June 8, 2015

NetGalley Request Links Now Available in IPR License. 
Read the press release 


April 7, 2015
Worldwide expansion as Firebrand adds senior staff in the UK; NetGalley launches in France.
Read the press release here


November 7, 2014

Partner Voices: Firebrand CEO Fran Toolan on Helping Publishers Drive Ebook Sales

Thanks to Book Business Mag for the interview! Check out the article here.


November 6, 2014

Nominations for LibraryReads List Now Accepted via NetGalley

Check out the press release here!


October 24, 2014

Who Is Firebrand?!

You might have seen or heard about our We Are Firebrand video when it was released at our Community Conferece last month. Haven't seen it yet, and want to be in the know?! Check it out!


September 17, 2014

Firebrand Launches New White Paper

'Demystifying eBooks' offers an industry census of the challenges publishers face in navigating eBook distribution and sales. Read through surveys and various case studies and explore more about this topic, along with comments from publishers, industry experts, and our own Firebrand team. Click on this link to view a revealing and informational take on the eBook business.


September 5, 2014

Congrats to eBook Architects for making the shortlist for the BISG Industry Innovation Awards! To read more, click here


August 18, 2014

FlightDeck Has Officially Launched!

eBook Architect's Flight Deck has officially been released from beta testing and is now live! FlightDeck gives publishers and authors clear and actionable information on the quality and salability of their EPUB 2 and EPUB 3 files. Check out the press release for the full story.

July 10, 2014

Firebrand Takes on New Markets, Clients, and Services in the First Half of 2014

Take a look at our most recent press release detailing our achievements so far in 2014. 


June 19, 2014

Welcome to the Firebrand Family...Warner Bros/Alloy Entertainment!
WarnerBros/Alloy Entertainment has adopted Title Mangement Enterprise. 

June 10th, 2014

Firebrand is now a proud member of PubWest! Stay tuned for more info about our involvement, and look for us at their annual event in Pasadena, CA, Feb 2015.


June 6, 2014

Accolades for FlightDeck 

Since the launch of eBook Architect's FlightDeck, there have been a ton of positive press due to the free beta testing period. If these below stats and reviews don't make you want to try it for yourself, we don't know what will.

  • Latest Stats: 477 users signed up, and over 1,500 files were uploaded -- with 25% of users being international
  • Thanks to Roger Packer for the stellar blog post!


**Get more FlightDeck news, including Twitter highlights and articles, straight from the source! Then check out these screenshots to see what FlightDeck can do for you. 


May 22, 2014

Firebrand is excited to announce the launch of FlightDeck, a new EPUB quality assurance tool from Firebrand's eBook Architects team.

Quality Assurance (QA) is an important step in any eBook creation process, and is invariably the step that ends up being the most frustrating. FlightDeck aims to make this QA process easier and less discouraging. It helps you quickly isolate bugs and potential problems in your EPUB files, and gives you clear instructions on how to fix them. Read the full description, and try out our open beta testing period!

Click here for the official press release. 

May 14, 2014

Congratulations to NetGalley who was selected the winner of the Supply Chain Innovation Award by The Bookseller!!


April 23, 2014

Be the First to Take a Sneak Peak at Firebrand's...Title Managment Enterprise - Version 9 

Visit Firebrand at BEA 2014 - Booth #DZ2257

This is the leap many of you out there in the Firebrand Community have been waiting for. Let us show you some of the newest functionality and style Firebrand and Title Management have to offer in our latest release - Version 9.

New developments include:

•          Enhanced User Experience with updated design

•          Improved Performance

•          Management Dashboards

•          Production Module integration into Title Management Web including Specifications, Cost Estimating and Purchase Orders

•          International Localization

As an encore performance, we will showcase Version 9 in its full glory during our Community Conference, scheduled for this coming September in Portsmouth, NH.

If you would like to schedule some time to meet at BEA, please email

April 21, 2014

New Additions to the Firebrand Community!

The following clients have either recently joined the Firebrand family, or have expanded their service:

Dover Publications - Direct2Reader
TriLiteral - Direct2Reader
HardieGrant Publishing (Australia and UK) – Title Management
B&H Publishing Group - Title Management expansion
Workman Publishing - Title Management
Free Spirit Publishing - Content Services
Concordia Publishing House - Content Services
Andrews McMeel Universal - Content Services
HCPro - Eloquence
Hackett Publishing - Content Services and Eloquence
OEM Press - Eloquence
TWK Strategies - Direct2Reader
Loyola Press - Digital Content Wholesale Services
The General Council of the Assemblies of God/Influence Music – Title Management and Eloquence


April 2014

  • Welcome to the Firebrand Family…The General Council of the Assemblies of God/Influence Music!
    The General Council of the Assemblies of God/Influence Music is now in the process of implementing Title Management and Eloquence. Welcome to the Firebrand Community!


  • In an effort to build market awareness for "The Church of Mercy,” by Pope Francis, Loyola Press expanded its Content Services program to include Digital Content Wholesale Services.


  • Welcome to the Firebrand Family…TWK Strategies!
    TWK Strategies has implemented Direct2Reader in order to sell one textbook directly to students.


  • Welcome to the Firebrand Family…OEM Press!
    OEM Press has implemented Eloquence. 


  • Welcome to the Firebrand Family…Hackett Publishing!
    Hackett Publishing has implemented Content Services and Eloquence. 


  • Welcome to the Firebrand Family…Andrews McMeel Universal!
    Andrews McMeel Universal is in the process of implementing Content Services.

March 2014

  • Welcome to the Firebrand Family…Concordia Publishing House!
    Concordia Publishing House has implemented Content Services. 


  • Welcome to the Firebrand Family…HCPro!
    HCPro has implemented Eloquence. 


February 2014

  • Welcome to the Firebrand Family…Free Spirit Publishing!
    Free Spirit Publishing has implemented Content Services. 


  • Welcome to the Firebrand Family….Workman Publishing!
    Workman Publishing is in the process of implementing Title Management and Eloquence Metadata.

January 2014

We are pleased to be working on a significant Title Management expansion with B&H Publishing Group.

December 2013

  • Welcome to the Firebrand Family…HardieGrant Publishing!
    HardieGrant Publishing (Australia and UK) is in the process of implementing Title Management. 


  • Welcome to the Firebrand Family…TriLiteral!
    TriLiteral is in the process of implementing Direct2Reader for MIT Press and Yale University Press. 


October 2013 

Welcome to the Firebrand Family…Dover Publications!
Dover Publications is leveraging Direct2Reader, including a personalized eBook Shelf for readers. 


September 25, 2013

Courier Corporation Selects Firebrand Technologies for Digital Content Distribution Services

Firebrand Technologies today announced that they have been selected to provide Courier Corporation, a leading book manufacturer and publisher, with digital content management and distribution services through their Content Services platform. Courier’s publishing brands including Dover Publications, Research & Education Association (REA), and Creative Homeowner will all utilize the Content Services platform to distribute digital content to the marketplace. In addition, Dover has selected Firebrand’s Direct2Reader platform to fulfill and manage ebook purchases for their consumer-facing website. 

The agreement adds to the existing Title Management Enterprise and Eloquence Metadata Distribution installations already in place at Courier. "Firebrand's Title Management and Eloquence solutions are already essential to our business, and market demands for rich metadata and flexible digital content are higher and more complex than ever before," said Carol Meaney, Courier Publishing eBook Manager. "Having the ability to centralize, optimize and distribute our digital assets and metadata from one flexible and integrated platform will help satisfy those demands and reach more consumers and trade partners.  Implementing Content Service with Firebrand Technologies was the next logical step in driving our process improvements and revenue growth."


Doug Lessing, Firebrand’s President, commented, “This project enables Courier to keep their print and digital product creation and distribution in step. Courier is a long-standing Firebrand customer, and we’re excited that they will be capitalizing on the Content Services and Direct2Reader platforms.” Digital distribution through Firebrand’s Content Services platform has quadrupled in the last nine months.  


May 29, 2013

Simon & Schuster Selects Firebrand Technologies for Worldwide Digital Content Distribution, Eloquence Metadata Distribution

Firebrand Technologies today announced that they have been selected to provide worldwide digital content distribution services and metadata services for print and digital books for Simon & Schuster, one of the world's largest trade consumer publishers, through Firebrand's Content Services and Eloquence Metadata solutions.

"Now more than ever, an efficient digital supply chain is a strategic asset," said Frank Nunez, Vice President, Business Operations, Simon & Schuster. "Firebrand's Title Management system has long been at the core of a consistent title creation process for our organization, and it was a natural choice to take advantage of the automated connections between Title Management, Eloquence and Content Services."

In addition to digital content distribution for sales, compatibility with marketing services like NetGalley and Search Inside programs, and Print on Demand, the project includes extensive automated support to communicate territory restrictions, rights, and complex pricing, as well as integration with Simon & Schuster's in-house digital asset management system. Working with Firebrand, Simon & Schuster will distribute content and metadata in ONIX format to its trading partners worldwide through automated processes incorporated into their workflow.

"Our mission is to develop solutions and services that support better connections between publishers, readers and content," said Doug Lessing, President, Firebrand Technologies. "Simon & Schuster's integrated approach makes sound business sense and we believe will result in real efficiencies in their processes, faster time to market, and ultimately more visibility of their content with readers."


May 1, 2013

Welcome to the Firebrand Family...Wolters Kluwer Law & Business!

Wolters Kluwer Law & Business will be implementing Title Management and Eloquence. Title Management will become their central metadata management system, integrated with SAP on the back end and multiple public facing websites on the front. Eloquence will deliver Onix internationally for Wolters Kluwer Law and Business.


May 1, 2013

Welcome to the Firebrand Family...Brookes Publishing!

Brookes Publishing is now in the process of implementing Title Management, Eloquence Metadata and Content Services. 


April 11, 2013

eBook Architects Offers Promotional Discount on Design Projects and Conversions 

On the heels of our announcement welcoming eBook Architects to the Firebrand family, we would like to offer the Firebrand community a 10% discount on their next 5 design or conversion projects. This is a chance to get to know eBook Architects and experience the quality of their work and customer service.

Please email Nick Ramirez at and mention this newsletter to receive your discount.


April 11, 2013

Title Management Desktop Sunset

At the Firebrand Community Conference in September 2012, we announced the sunset date for support on the Title Management Desktop application as of January 2014. We are encouraging our community to migrate to the latest Title Management Web applications by that time.  This latest application has far more capabilities, flexibility and user customization than our Title Management Desktop application and has been the focus of most of our enhancement development in the past few years.  For a software company like Firebrand, it is very challenging to stay current with new technology platforms. However, over the past 25 years, we have always made the strategic decision to re-engineer our software to stay current. The larger the software gets, the longer it takes to re-engineer. At some point, we need to leave the past platform behind and focus on the latest software. That point is January 2014 for Title Management Desktop. 

First some history:  The Title Management Desktop application is a Windows client application and is paired with the Production Module application.  The Title Management Desktop application was focused mainly on metadata management, production schedules, rich marketing information and catalog creation, amongst other title functions.  Development began in the mid-late 1990’s.  To be clear, the Production Module, focused on printing management including manufacturing specifications, cost estimating and purchase orders, is NOT being sunset.  Both these client applications are built in a tool called Powerbuilder, which was a very popular application development platform.  These applications then connect to a Microsoft SQLServer database engine (hence the tech term of Client-Server), where all of the data is stored. 

So what does ‘Sunset’ mean?  We are currently maintaining two versions of our software – the Windows Title Management Desktop and our latest Title Management Web application, which is a web browser based application running on the Microsoft .Net framework.  This means that we must support two applications with the same set of functionality at the same time. This dual support has been in place for several years, which prevents us from investing our resources in the most necessary areas. ‘Sunset’ means we will no longer be providing support for Title Management Desktop as of January 1, 2014, although of course it won’t simply shut off on January 1.  

The Administration functions currently in Title Management Desktop  such as User Tables and Security management will remain in this application and will continue to be supported, but the Title windows, starting with Title Search, will be turned off in future releases. 

This has no effect on your licenses or your Annual Maintenance. By paying the Annual Maintenance, you automatically receive upgrades to Title Management, including the latest versions of Title Management Web. You are free to install Title Management Web and begin using it with the same User ID’s you currently have.  In fact, many publishers are using both platforms simultaneously, as they transition their user communities from Desktop to Web.  This is a great strategy for building expertise in house without an abrupt cutover to the new platform. Because both the Desktop and Web applications share the same database, you can safely maintain your title data from either version.

We have created several webinars and resources to help with this transition. We invite you to contact Rob Stevens our Chief Community Officer at to learn more about transition planning.  As always, Firebrand greatly appreciates the loyalty of our clients, and we look forward to years of collaboration on our latest software.


 February 5, 2013

Firebrand Technologies Acquires eBook Architects, will offer eBook Conversion and Design Services

Firebrand Technologies, a leading publishing industry technology services company, announced today that they have acquired eBook Architects, thepremier eBook design company handling complex content and enhanced eBooks, founded by Joshua Tallent. The acquisition fits into Firebrand's mission to establish itself at the nexus where "publishers, content and readers meet" through a true end-to-end service.  Firebrand will retain the eBook Architects brand, and the company's staff will continue operating from existing offices in Austin, TX.

Distinguished as an authoritative leader in the industry, eBook Architects works with authors and publishers of all sizes, designing well-formatted, high-quality eBooks for Kindle, iPad, Nook, and other devices. eBook Architects has a diverse list of clients and partners, including publishers, agents, print book designers, distributors, and independent authors. eBook Architects specializes in creating enhanced eBooks and fixed layout  files for all of the major eBook channels.


As a senior member of the Firebrand team, founder Joshua Tallent will continue in his leadership role at eBook Architects.  He is an acknowledged expert for Kindle and ePub formats, and author of Kindle Formatting: The Complete Guide. Joshua is an active speaker and teacher on topics related to eBook design, conducting numerous online and in-person seminars for groups like Digital Book World, Tools of Change, Book Expo America, BISG, and the Association of Canadian Publishers. eBook Architects is a member of the IDPF and the IBPA.


Click to learn more about Firebrand's Content Services


January 29, 2013

Firebrand Technologies and NetGalley Announce Several Key Appointments

Steve Rutberg joins Firebrand as Director of Marketing and Sales. Steve’s management background in marketing and sales of scholarly books, textbooks, and digital products includes positions at WoltersKluwer Health, Taylor & Francis, Lawrence Erlbaum Associates, Prentice Hall, and McGraw-Hill. As a former client of Firebrand, Steve brings a publisher’s perspective to the team and will be responsible for evangelizing the benefits of Firebrand offerings and crafting integrated plans for clients.

Firebrand also welcomes Annie Johnston to the Content Services team as Content Services Specialist. Annie is formerly the Digital Content Manager at Independent Publishers Group where she managed the IPG Digital program. She will be working directly with Firebrand ebook distribution clients and partners to ensure the highest level of customer service and seamless flow of content from Publisher to Reader.   

NetGalley welcomes Stuart Evers to the role of UK Community Manager, based in London. A former bookseller and editor, Stuart will be responsible for liaison, training, support and consultation with the growing number of UK-based publishers who are utilizing NetGalley, as well as growing NetGalley’s UK reader community.

NetGalley also welcomes Steve Manes to the development team, a key addition to support the service as new features are added. Steve comes to NetGalley from The Children's Health Fund where he built and managed electronic health records software and oversaw Drupal deployment for 27 child health programs.

In another growth milestone, the NetGalley professional reader community recently reached 100,000 members. “The steady growth and enthusiastic engagement of our member community is gratifying,” said Susan Ruszala, NetGalley’s President. “With new staff in place to support the re-launched site, we’re looking forward to servicing this community in smarter and more meaningful ways in 2013.”


December 2012

Firebrand Content Services Family Expands

December was a busy month for Firebrand with several new publishers joining Content Services for eBook conversion and distribution including University of Minnesota Press, MIT Press,  Gibbs-Smith,  and Newburyport neighbor Redwheel.


IBPA Benjamin Franklin Digital Awards

Firebrand is pleased to be a sponsor of the IBPA's Benjamin Franklin Digital Awards! Click here for more information.




From Publishers Weekly
A Call to Arms - Quality Solutions reinvents itself at its first user conferences

April 21, 2008
By Craig Morgan Teicher
Many in the publishing community are familiar with the name Quality Solutionsçİ´ has long produced the Title Management software that many houses use to track and send out data about their books. But, like so much else in the book biz, the time for change has come, at least according to Fran Toolan, president of newly minted Firebrand Technologies. Read on
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More than 100 attendees officially knighted as Firebrands
April 8, 2008
Fran Toolan performed an official induction ceremony to anoint as Firebrandz more than 100 community members at the 2008 Firebrand Community Conference. With Community Leader, Burnard V. Char (aka Burnie) overseeing the ceremony, Fran urged to community to work together, defy convention and seek out innovative paths to transform publishing.
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The Firebrand Community Welcomes Houghton Mifflin Harcourt Company
April 7, 2008
The Firebrand Community welcomes the newly combined company Houghton Mifflin Harcourt Company (HMHCO), who has adopted Firebrand's Title Management Solutions and Eloquence Metadata Solutions in its Trade Publishing division. Having served Harcourt Trade for more than 7 years, Firebrand looks forward to a new era of providing innovative solutions and software to the combined team. Welcome!
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Baker & Taylor's Advantage Publishing Group adopts Title Management Solutions
March 14, 2008
We welcome Baker & Taylor and their Advantage Publishing Group to the Firebrand Community. Already a member of the Community as a Trading Partner, Firebrand is pleased to include the folks at APG as a new relationship is formed. APG publishes a great collection of books Juvenile books and products under the Silver Dolphin imprint, Adult illustrated and gift books under the Thunder Bay imprint and the famous Uncle John's Bathroom Reader series and other great books under the Portable Books imprint. Special thanks to Gary Johnston who worked very hard to pull together the final signed agreement! Visit Advantage Publishers Group [ *link ]
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Going Audio: Welcome to Oasis Audio
March 13, 2008
Firebrand welcomes Dan Balow, Julieanne Vickers and the Oasis Audio team to the Firebrand Community. A member of ECPA, Oasis Audio produces and distributes a wide variety of personal listening products with inspirational messages. Oasis has adopted the Title Management Hosted Solution and the Eloquence Metadata Solution. Welcome!
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ECPA Member Publisher New Growth Press Adopts ECPA Title Management Web
March 13, 2008
Michael Covington is pleased to announce the induction of New Growth Press to the ECPA Title Management Web program. New Growth Press publishes and sells a select list of high quality books focused on a fresh and practical approach to authentic living in the grace of Christ. Welcome to Karen Jacklin Teears and Mark Teears to the community!
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Back in the United Kingdom: Wimbledon Publishing Company Limited/Anthem Press joins the Firebrand Community
March 11, 2008
Welcome to Tej Sood, Director and Publisher of Anthem Press, and the Anthem Press team to the Firebrand Community. Anthem has adopted Title Management Hosted Solutions and the Eloquence Metadata Solutions. Visit Anthem at
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Barbour Publishing adopts Title Management, Eloquence Metadata Solutions and Ecommerce Solutions
February 27, 2008
President George Kournounakis leads the charge to adopt the whole suite of Firebrand's solutions. Publishing 150 new titles per year, "Faithfulness to the Bible and Jesus Christ are the bedrock values behind every book Barbour's staff produces". Barbour Books, A member of ECPA, is located in Uhrichsville, Ohio which is "conveniently located" between three major airports - 95 miles through beautiful rolling Ohio hills to Cleveland, Columbus and Pittsburgh. We have thoroughly enjoyed our visits with the Barbour team and look forward to visiting Uhrichsville and nearby Dennison in the upcoming months. Keep your eyes open for Barbour's new online presence this summer at and
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Firebrand Technologies and Evangelical Christian Publishers Association Announce New Partnership
February 21, 2008
Firebrand's Solutions and ECPA have established a new alliance to offer critical software and services to serve the ECPA's member publishers. We welcome Mark Kuyper, Michael Covington and the ECPA team to our community. For more info:
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Tuttle Publishing Joins the Firebrand Community
February 11, 2008
Firebrand welcomes Tuttle Publishing, who has adopted the Eloquence Metadata Solution! Tuttle will be delivering title information from their own proprietary internal systems for distribution in ONIX through Eloquence. Founded in 1948 in Rutland, VT and Tokyo, Japan, Tuttle is celebrating their 60th year in business publishing Asian interest books. Take a look at their great collection at Thanks to Kathy Jones for all her hard work in establishing this relationship.
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A Special Present on their 150th Anniversary: American Printing House for the Blind
January 23, 2008
On January 23, 1858, the American Printing House for the Blind (APH)was founded in the basement of the Kentucky School for the Blind. In 1879, the federal government designated APH as the official source of textbooks and aids for blind and visually impaired students across America. They continue to hold this designation today. Exactly 150 years later to the day, APH has adopted Firebrand's Title Management Solutions and Ecommerce Solutions as the backbone of their federally mandated service to provide the authoritative, comprehensive source of all accessible materials for blind and vision impaired students in the country. Known as the Louis website, the Title Management/Ecommerce solution will serve up more than a quarter million titles on a new website designed to be accessible to blind and vision impaired web visitors. Welcome to Julia Myers and her team!
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