Look closely at your current website. Is it an isolated island in your organization? With an occasional delivery of title content? Do your web visitors feel like castaways — unsure if they are finding the right book, or ordering in a secure environment?
You're not alone. Most publishers have been forced to create their websites from scratch, unable to take advantage of any high quality pre-existing solution. Websites are often forced to live off in an isolated corner of the publishing house, with some lucky staff member paying weekly/monthly/seasonal visits, bringing morsels of title information.
Firebrand's Ecommerce Solution is a pre-developed architecture, designed and developed to include the functionality that is critical to the unique world of book publishers — designed to serve your visitors.
Tightly integrated with Firebrand's Title Management, our Ecommerce architecture leverages your investment in high quality, enriched title information. With the click of a secure check box in Title Management, titles are published to your website and automatically refreshed as title information changes. Title Management is the Content Management System for all title information, title navigation and categorization. The Firebrand Admin Console is the Content Management System for managing all other site content and Ecommerce functions.
While the underlying architecture is pre-developed, it is assumed that a unique identity is vital to your online presence. This is precisely the reason we have created this extensible architecture. Whether you have one imprint or ten, we help you focus your investment on creating the visitor experience which reflects your personality, and which drives them to click 'Place Order'.
Let Firebrand chart your course to an integrated, powerful Ecommerce Solution.
"I placed an order on the University of Nebraska Press website and everything worked 'slicker than snot on a glass doorknob' as my dad used to say."
A satisfied web visitor
[Editors Note: We think this is a compliment in Nebraska]
"The Title Management project has surpassed our best expectations. It has gone so smoothly projects like this never go this smoothly. We almost can't believe it."
Electronic Project Manager
University of Nebraska Press