TITLE MANAGEMENT FOR EDITORIAL
BRIEF DESCRIPTION
Capture title information efficiently and accurately in a single integrated database developed specifically for book publishers. Editors are often the source of much of the bibliographic data, design concepts and descriptive copy for a title. With Title Management, editors can manage this information for their titles in one place, providing them the tools to easily share and communicate the essential details to the rest of the house. By eliminating the myriad documents typically employed, editors can make the necessary investment in capturing information about a title at the time they know it best, then move on to more important endeavors — like acquiring and editing great books.
BENEFITS OF TITLE MANAGEMENT FOR EDITORIAL
- Capture and maintain accurate title and author information, classification, and bibliographic records
- Share title records with marketing and sales staff for Catalogs, websites, Tip Sheets, Title Info Cards, and more
- Improve quality of information by capturing it at the time title information is best known and by the person who knows it best
- Reduce costs by eliminating duplicate data entry, redundant databases, obsolete data, and errors
- Increase sales by fully supporting your marketing, sales and publicity departments — giving the best information as early as possible
FEATURES OF TITLE MANAGEMENT FOR EDITORIAL
- Title Information
- ISBN13, LCCN, other product codes
- Robust Author/Contributor Contact Information
- Prices in multiple currencies
- Page count, Trim Size and other specs
- Link multiple formats of the same work
- Key Dates
- Editorial Production Planning
- Personnel and Freelance assignment
- Editorial Copy
- Author Sales Track
- Competitive/Comparative Titles
- Title History (title audit)
SAMPLE USE SCENARIOS
- A publisher recognizes the high cost of maintaining an excessive number of "satellite" databases and implements the Title Management Module as its central repository for product information.
- A publisher realizes that an inordinate amount of labor is being wasted due to a lack of organized workflow, and adopts use of the Title Management Module to reduce time required for new product development


"I can attest that as deputy publisher/ executive managing editor of Harcourt Trade's children's books, the Title Management database TRANSFORMED (and vastly improved) my workaday life--and helped make Harcourt a smarter, better, more efficient publisher. The system is pure genius."
ROBIN CRUISE
Deputy Publisher/Executive Managing Editor
Harcourt Children's Books
"Since we put Firebrand software at the center of our information management systems, we've been able to spend less time creating and recreating essential title information in isolated, self-contained systems--and more time focusing on our core publishing mission"
DAVID GOEHRING
Director
Harvard Business School Press




