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TITLE MANAGEMENT FOR MARKETING
BRIEF DESCRIPTION
Title Management provides the best-of-breed tools for Marketing to get the word out. Most publishers expect a paper chase each season as they endure a data hunt to find complete and accurate title information. Not so with Title Management. Content for marketing materials is gathered organically throughout the lifecycle of a title — originating at the best possible source at the most advantageous time. As content evolves from editorial proposals through production and launch meetings, title information and copy is continuously reviewed allowing publishers to gather extensive title information from editorial, marketing, publicity, production, sales, and other departments in a single integrated system.
Title Management includes integration with Indesign and Quark to provide the most efficient workflow to develop complex sales catalogs, tip sheets, flyers, and other promotional materials. This same information can be integrated with your website — built on your existing web architecture or integrated with Firebrand's Ecommerce Solution. Through Firebrand's Eloquence Metadata Solutions you can deliver this to over 100 trading partners including Amazon, Barnes & Noble, Baker & Taylor, Bowker, Ingram and Borders. Want an attractive specialty catalog for Frankfurt or London? Title Management can deliver!
BENEFITS OF TITLE MANAGEMENT FOR MARKETING
- Take full advantage of all the resources in Title Management prepared for you by editorial, production and other departments
- Improve quality and professionalism of in-house and external materials such as Tip Sheets, Flyers, Catalogs, Promotional materials, Buy Sheets, Title Cards and more
- The most comprehensive catalog development tool available for book publishers and distributors
- Substantially reduce catalog development time by using the superior "out of the box" functionality and flexibility to automate publishing catalog workflow
- Reduce Freelance design costs by building catalogs in InDesign or Quark in pre-formatted templates
- Catalog information can be shared by other departments and exported for multiple purposes
- Streamline marketing project management using newly developed, sophisticated upcoming functions in Title Management 7.0 designed especially for marketing
- Provides opportunities to generate additional revenue from existing (published) products
FEATURES OF TITLE MANAGEMENT FOR MARKETING
- Core Info (Title, ISBN, Author, Price, Format, etc.)
- Jacket Images (and linked files)
- Brief Description and Body Copy
- Catalog Bullets
- Quotes and Awards
- Sales Positioning
- Excerpts and TOC
- Catalog Season & Association
- Catalog Layout Planning
- Integration with InDesign
- Export to Quark with style tags
- Highly configurable and scalable
- Sophisticated Marketing Project Management Coming Soon in Title Management Version 7.0
"Prior to installing Title Management, Erlbaum was clearly suffering the consequences of an outdated archaic product database.
The Firebrand team came to our business, examined our needs, blended in with our staff and promptly integrated Title Management and Eloquence. Painless!
Title Management revolutionized our Marketing and Sales.
STEVE RUTBERG
Director of Marketing and Sales
Lawrence Erlbaum Associates
"One of the many benefits gained from MBI's implementation of Firebrand's Title Management Web application has been the improved control it has given us over creating the trade sales catalog.
One designer had the original layout for the catalog completed in less than 2 weeks, compared to 3 or 4 designers for 3 weeks in the past!
We're thrilled with the new process!"
Motor Books International