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TITLE MANAGEMENT FOR PUBLICITY
BRIEF DESCRIPTION
The Publicity Module was designed and developed with active input from book publicists to work the way publicists want to work. Pull Contact records by Media, Market (geography), or Category. Create Review Request and Call lists by linking Contact records (individually or as lists) to book titles already entered into the Title Management Module (or entered directly into Publicity). Create pitch letters and mailing labels using mail merge templates. Organize and manage Author Tour Schedules with event details, budgets, and notes using current pub date information shared from editorial, marketing, and production departments.
BENEFITS OF TITLE MANAGEMENT FOR PUBLICITY
- Control and maintain Contact information and review histories.
- Share Author Tour and Review information with marketing staff for Catalogs, websites, Tip Sheets, etc.
- Improve productivity using mail merge templates and integration to warehouse systems for shipping
- Reduce costs by eliminating the need to enter title, author, production, and other information
FEATURES OF TITLE MANAGEMENT FOR PUBLICITY
- Contact Details: Media, Market, Categories
- Title & Classification Information
- Author Information
- Contact Rolodex
- Contact Lists
- Title Lists
- Review Request linking
- Mail Merge templates
- Author Tours and Events
- Tour Budgets
- Full integration to title information
"Since we put Firebrand software at the center of our information management systems, we've been able to spend less time creating and recreating essential title information in isolated, self-contained systems-and more time focusing on our core publishing mission"
DAVID GOEHRING
Director
Harvard Business School Press