TITLE MANAGEMENT FOR SALES

BRIEF DESCRIPTION

Sales departments are often at the end of the food chain for receiving accurate and comprehensive title information. Ironically, spreadsheets, which were invented for accounting decades ago, are now employed as survival tools by sales teams — anxiously mining, cutting and pasting title information from wherever they can find it. With Title Management, Sales can finally be properly supported without the acrobatics typically expected prior to sales conference. The sales process evolves, rather than jump starts, from acquisition, through launch, pre-sales and sales meeting and finally to buyer visits.

Maintaining enriched title information in Title Management should be considered an investment in a valuable corporate asset. Title Management enables a publisher to maximize the return on investment by leveraging this asset to prepare Title Information Sheets, Sales Tip Sheets, Catalogs, Flyers, B&N Title Cards and more. This same information can be integrated with your website — built on your existing web architecture or integrated with Firebrand's Ecommerce Solution. Through Firebrand's Eloquence Metadata Solutions you can deliver this to over 100 trading partners including Amazon, Barnes & Noble, Baker & Taylor, Bowker, Ingram and Borders.

Sales Reps, Buyers and Readers alike can now enjoy the same enriched title information they need — when they need it — to make informed decisions.

BENEFITS OF TITLE MANAGEMENT FOR SALES

  • Take full advantage of all the resources in Title Management prepared for you by editorial, production, marketing and other departments
  • Focus your energy on selling books, rather than becoming proficient in the paper chase
  • Keep in touch with the home office by pulling current Tip Sheets via the Title Management Web application from any web browser
  • Save countless hours a week currently spent preparing spreadsheets for customers when you are integrated with Firebrand's Eloquence Metadata Solutions
  • Stop turnover and burnout of your sales support team, allowing them to creatively help reps sell books, rather than trudging through a day of menial labor. Impress your buyers with professional, relevant title information
  • Leverage your backlist by focusing your attention on selling and away from administration
  • Put simply, sell more books...lots more

FEATURES OF TITLE MANAGEMENT FOR SALES

  • Core Info (Title, ISBN, Author, Price, Format, etc.)
  • Extensive Data Verification Tools
  • Jacket Images (and linked files)
  • Brief Description and Body Copy
  • Catalog Bullets
  • Quotes and Awards
  • Sales Positioning
  • Excerpts and Table of Contents
  • Print Sales Tip Sheets or Title Cards for one title or a whole season
  • One-click submission to Firebrand's Eloquence Metadata Solutions
  • Built-in Publish-to-web Integration with the optional Firebrand's Ecommerce Solution
  • Highly configurable and scalable
Contact Firebrand to learn more about our Title Management Solutions

Firebrand Title Management Solutions Brochure

"Eloquence's integration with Firebrand's Title Management software means PGW's staff can focus on selling books instead of fixing data problems. Client publishers are happy and accounts have nothing but praise for the timeliness, quality, format of the data and level of service by Firebrand."
KARLA SIMMONS
Marketing Information Services Director
Publisher's Group West